Usually cardboard is used to create 4,6 or 8 pannels which include pictures of the band or things to do with the bands.
Number of pannels?
Normally they use 4,6 or 8 pannels front and back.
Type of prodcut that is marketed using a digipak? why?
The product that gets marketed by a digipak is the band,their other songs and albums.
What material is included in a digipak?
There can be lyric pull outs, pictures of the band etc.
Design and layout conventions?
The picture below is of the typical layout you would see for a digipak.
- 'Swish' CD cover
- Cardboard
- Lyrics/bands/blog (extra)
- Marketing tool/ promotion
- Limitied edition/ promos - collectors
Key points of digipaks
- 4,6 to 8 panels
- Often used to market special editions/collectors items/singles/albums
- Often include slots for lyric pull outs, etc
- Strong aesthetic purpose
- Realtively cheap to produce but can command price premium as collectors editions
MODO (www.modo.co.uk)
Modo was started in 1998 in response to the need for a specialist and creative packaging company to service the entertainment business. Modo is able to offer a vast range of products that are already available in the market place but SPECIALISES in designing and creating new and exciting packaging that enhances the product at retail BUT remains within budgetary guidlelines.Modo has a global supplier base that enables it to be competitive and source a huge variety of materials and products.Modo has in house design and access to a pool of creative talent that enables it to offer creative solutions to any company from EMI to EVIAN.Modo keeps itself at the cutting edge of creative packaging and by using a vast number of different suppliers and designers it is able to proactively service the home entertainment market.Modo can do production runs from one to one million units and it is successful and well skilled at project management. The bringing together of all the elements for some of the bespoke projects can be a logistical nightmare but something that we manage with the utmost efficiency.
This is an example of the type of thing that they produce:
Examples of digipak
Each of the digipaks are from different genres and some are the same. The Ruby James - Desert rose digipak isnt folk but it gives us inspiration for our own. You can see that the pictures that are included have a couple, there is the singer with a guitar and they are set in the country.
A2 students digipak examples:
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